As I Am
Celebrate natural hair texture
As I Am is a line of care and styling products specifically developed for hair with naturally coily and curly textures such as hair of African descent or any other type of curly hair, whether you sport corkscrew curls, coily curls or simply extra wavy waves. We love all types of curls, and our products are right for any type of curly hair since curls need more nourishment and moisture than other hair types. That is why our products contain carefully selected ingredients chosen for their unique and nourishing qualities to allow natural hair to look great.
- For naturally coily and curly hair
- Deeply nourishing and moisturising
- Makes natural hair look great
- Salon-quality products
- No mineral oil, sulfates or silicone