A scent to fit every style, mood and occasion

Looking for a fun-loving fragrance? So…? offers a colourful universe that is an inspiration to everyone. The mission is to offer high-quality fragrances that suit all tastes and budgets. By working with some of the best names in the perfume industry, So…? brings you fragrances produced by some of the finest fragrance houses, but at prices that won’t break the bank.

  • Over 50 fragrances
  • Established in 1994
  • Working with the best names in the perfume industry
  • Raw materials are vegetable or mineral-derived

About So…?

With over 50 irresistible scents to choose from, ranging from the rich and bold to the sweet, fruity and floral, there’s a So…? scent to fit every style, mood and occasion. Hours of work and research have gone into the development of each scent to make sure it fulfils the promise of quality and affordability.

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