History / vision

Beauty for all

We believe that beauty cannot be pinned down to a model or boxed in. We believe that beauty is an individual and changeable issue based on personality, stage of life, wellbeing, finances and desire. We must be able to accommodate that with different products and different experiences. This is why we work every day to make great products available to everyone.

To live our vision and help our end customers enjoy their very unique beauty experience, thorough market research and innovative product development is combined with the underlying value chain which is to deliver in all brands and channels. We always push limits and want to use our knowledge across our distribution channels for the benefit of different end users with individual needs.