Alama is professional, Italian hair care. With more than 70 years’ experience in developing and manufacturing hair care products, Alama provides high-quality hair care products at reasonable prices.

Alama’s vision is that everyone should have the option of using products of salon quality. Every day! Everyone is entitled to everyday indulgence and products which provide them with healthy and well-cared for hair.

All Alama products are free from colouring and parabens, most do not contain SLES (sulphates) and silicone.