How we do it
We make your brand a success in the Scandinavian beauty market based on your brand’s unique market position and by applying unique data-driven analysis. We match quantitative data on sales trends, upcoming beauty trends and market positions across the Scandinavian markets to find a unique position, point-of-sales strategy and marketing approach that creates a unique position for your brand.
That sounds smart, doesn’t it? We think so too, but it’s not the whole story. It’s also about gut feeling, product and brand knowledge, and simple chemistry. Will we make a good team together, your business and BrandFix? If everything comes together smoothly, we’re all about making your business shine!
Developing new brands
Are you looking for a new beauty brand to cater to a special audience or to unique consumer needs? Do you want a brand especially for your retail chain? We are here to help. With expertise in developing new brands from formulation to production to design and marketing, we can transform your vision and the specific needs you have for growing your business.
Customer insight
What does your consumer look for? What can we add to your business?
Concept and idea
We develop the concept and the USP’s that will cater to the target group.
Product formulation
The concept is made into concrete products and the line is formulated, tested and tried.
Design
We design it, pick the best containers and make artwork that will create a unique in-store experience.
Legal and registration
Yes, we do all the paperwork too!
Marketing support
Once we are ready to launch we can help with the marketing as well.
Welcome to scandinavia
Wondering why you should go Scandi? We have put together a little guide to the Nordics and the beauty markets of Denmark, Norway, Sweden and Finland.
Scandinavia is a group of countries in northern Europe that includes Denmark, Norway, Sweden and Finland. We are quite similar and at the same time culturally different. Danes, Norwegians and Swedes can understand each other’s languages, while Finnish belongs to a different language family.
The political systems and welfare models in particular are quite similar in terms of free education and healthcare as well as guaranteed pension payments. All of the Scandinavian countries share a high standard of living, with low disparity of income. Denmark, Norway, Sweden and Finland are all ranked within the Top 11 on the Human Development Index. Despite strong historical and cultural links, each country has its own distinctive characteristics.
Denmark
Geographically, Denmark is the smallest of the Scandinavian countries, with 5.8 million people in a densely populated country.
The standard of living in Denmark is high, and Danish society is characterised by social and economic equality. 74% of people aged 15 to 64 in Denmark have a paid job, and the average household net-adjusted disposable income per capita is USD 29,606 a year.
Revenue in the Beauty & Personal Care market amounts to USD 1,372 million in 2021, and the market is expected to grow annually by 3.15% (CAGR 2021–2025). Danish consumers have strong purchasing power, and they generally value quality and innovative products.
There is ongoing interest in health and wellness among Danish consumers, and a growing demand for natural/organic, “free from” products.
Source: euromonitor.com
Norway
Norway has a total population of 5.4 million.
In terms of well-being, jobs and earnings, income and wealth, Norway ranks above average. Norwegians have the highest standard of living in the world and currently top the Human Development Index. The average household net-adjusted disposable income per capita is USD 35,725 a year, and around 74% of people aged 15 to 64 in Norway have a paid job.
While the Norwegian consumer market is small by European standards, it is attractive to foreign suppliers – particularly the non-food sector, as most consumer goods are imported. Revenue in the Beauty & Personal Care market amounts to USD 1,411 million in 2021, and the market is expected to grow annually by 3.10% (CAGR 2021–2025).
Beauty and personal care consumption in Norway is becoming increasingly premium, with natural, ethical, “clean beauty” driving sales.
Source: euromonitor.com
Sweden
Sweden has a population of 10.3 million.
The average household net-adjusted disposable income per capita is USD 31,287 a year, and 77% of people aged 15 to 64 in Sweden have a paid job. Revenue in the Beauty & Personal Care market amounts to USD 2,040 million in 2021, and the market is expected to grow annually by 3.69% (CAGR 2021–2025).
Sweden is a progressive country, and Swedes value function and quality as much as design and branding when making their purchasing decisions. However, price is still an important factor. There is a rising demand for fresh, eco-friendly and health-friendly products that are transparent about ingredients.
The beauty sector in Sweden is also experiencing increased demand for natural products.
Source: euromonitor.com
Finland
Finland has a population of just under 5.5 million.
In terms of education and skills and subjective well-being, Finland ranks at the top and is above average in dimensions such as income and wealth, jobs and earnings as well as health status. The average household net-adjusted disposable income per capita is USD 29,943 a year, and 70% of people aged 15 to 64 in Finland have a paid job.
Revenue in the Beauty & Personal Care market amounts to USD 1,184 million in 2021, and the market is expected to grow annually by 2.15% (CAGR 2021–2025).
Quality, security, origin and brand image are important factors to Finnish consumers when considering purchasing a product, and e-commerce is gaining market share year on year.
Source: euromonitor.com
